Thematic area :  Business Support
Date : July 2012
Cost: USD 8,000

Preparing a Marketing Strategy for Newly Established Olive Cooperative


Direct Beneficiaries
. Members of The “Cooperative Association for Olive sector Development in Dreib Akkar”

Indirect Beneficiaries
. More than 500 farmers benefiting from the Cooperative.

Results:
. Developed a marketing strategy with the help of the cooperative members including short and long range strategies among which will be the best practices that should be followed for the cooperative products to reach the markets and consumers.
. Developed a new brand (name,  visual identity and quality specifications, packaging, labeling) for the products to be marketed and registered a Trade Mark
. Identified possible marketing channels through suggesting links and provisional agreements with a number of retail, semi-wholesale outlets and other